Focus Group
Sphero
An outline of my approach in evaluating Sphero the Robot ball. I wanted to discover general use case, identify strengths and weaknesses, and include concerns and improvements of different demographics.
Objectives:
Discover underlying motivations for using Sphero.
a. Do users understand how to select the single/ multi-player games?
b. Do users understand how to play the single/ multi-player games?
c. Are users satisfied with their interaction with Sphero’s games?
d. Are users satisfied with their interaction with Sphero’s interface?To identify Sphero’s strengths and weaknesses (both robot and app)
a. Identify areas of improvement
b. Hierarchy of risk factors
c. Provide actionable recommendationsTo include concerns and improvement ideas of the older population on Sphero’s design.
Research Methodology and Approach
Conducted 2 focus groups on a convenient sample consisting of 4 participants each at their personal living room.
The participants are first asked background questions then asked to play with Sphero’s basic functions with the Sphero app.
Move around
Change colors
Play sounds
Exposed to different missions
Then participants play a multiplayer game called ColorGrab, where it tests hand-eye coordination by testing the reflex of each participant when Sphero changes colors.
Performance score is recorded
Finally, participants are asked exit questions on:
Uses for Sphero
Problematic and easy tasks
Concerns
Desired features
Recommendations to a friend
Prediction on market and personal value.
Actions on the application and verbal responses will be recorded using the phone and built in microphone used to control Sphero.
Conclusion and Design Recommendation
Include and take into account the problems, concerns, and solutions of older groups to avoid omitting risk violations.
Sphero actionable recommendations:
Aesthetic:
Change outer shell so it doesn’t get dirty easily
Sturdier material makeup
Function:
Explicit feedback when colors and task change
Add a tutorial in the beginning of the program for new users, but can be skipped
No inverted controls
Return sensor point detection